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What should large companies do when faced with radical innovations in their industry?
Large companies are currently in a position where radical innovation needs to be embraced, as it has the ability to impact an entire...

Lucinda Kittel
Sep 20, 20212 min read


International Trade and its Impacts on Online Shopping
Within Australia, there is an increase in online purchasing every day. Online shopping has increased by almost 10% in Australia over the...

Lucinda Kittel
Sep 20, 20213 min read


Language Barriers Create a Challenge, Even for the Larger Companies.
For any business owner, having a great understanding for how language is used by the people within their target market is integral for...

Lucinda Kittel
Sep 20, 20213 min read


Can Queensland’s Superyacht Strategy be Saved from Sinking?
Written by Lucinda Kittel 11/09/2020 The proposal of the Government fostering emerging and priority sectors with global growth potential...

Lucinda Kittel
Mar 11, 20216 min read


Brand Positioning Pitch
A small snippet taken from a Brand Positioning Pitch I developed for The Electric Chair Barbershop (TEC). This report will review The...

Lucinda Kittel
Feb 26, 20217 min read


Brand Analysis Report
A small snippet taken from a Brand Analysis Report I developed for The Electric Chair Barbershop (TEC). Introduction This report was...

Lucinda Kittel
Feb 26, 20216 min read


Marketing Communication Plan
Displayed here, is a small snippet taken from a Marketing Communication Plan I developed for Brand Savvy Consulting. Executive Summary An...

Lucinda Kittel
Feb 23, 20218 min read
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